What Brick & Mortar Stores Can Do About Showrooming

Earlier today I wrote about people using search engines to find the best price online for items they had already scouted out in the high street. A process known as show rooming.

And now SEL has written a piece about it, and what the high street stores can do about it.

What Brick & Mortar Stores Can Do About Showrooming:

You’ve all heard about showrooming, where customers go to a local store to check out products they’d like to buy, then purchase the product for less online. It’s been going on for several years and is becoming more popular as technology enables instant comparison shopping.

If you’re a bricks and mortar retailer you should read this. If you also have an online shop you should really read this.

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